The word Influencer is in fashion. And it is not for less since this figure is revolutionizing the traditional schemes of marketing. This digital profile has become the new celebrity of the 21st century that moves entire communities and attracts brands.
His credibility is so convincing that everything he says, thinks, or does immediately will be adopted by many people.
The new trend in digital marketing is the search and contact with influencers to make collaboration agreements. A golden opportunity if we take into account that right now, influencers are setting the guidelines on the Internet for what to do or what to use.
If you are thinking of exploring new strategies, you may want to know what an influencer is and what you can do to become a prescriber of your brand. Keep reading, and we’ll tell you!
Table of Contents
An influencer is a person who can mobilize opinions and create reactions due to the credibility he has on a specific topic. They are opinion leaders and media figures within an area or sector.
They do not necessarily have to be famous people, but “experts” who know the new trends and who have managed to make themselves heard thanks to blogs and social media influencers networks. That influence is what makes them ideal prescribers for brands.
The Influencer tells his community what’s hot, what shows to watch, what products to buy. Everything he says goes to the masses. As you can see, it is what we traditionally know as opinion leaders, but on the Internet.
Currently, blogs and social networks have a high power of influence definition on the consumer, and many bloggers, Instagrammers, or YouTubers have become references in their sector.
Brands have detected this trend, and more and more are looking for influencers to make collaboration agreements. The recommendations made by these figures help improve brand positioning (as long as it makes sense within the digital media strategy).
Here are the main reasons why you need to have an influencer in your digital marketing strategies:
The Influencer is digital. The actions of its strategy are based on the impact that your personal brand has on networks such as Facebook, Instagram or YouTube.
This is clear, but we must not forget that the Influencer is not only on the Internet. The content it generates is done through attending events, brand presentations, and daily networking.
The Instagram network is the main one for an influencer focused on RRSS because there are his clients, users who have integrated the network in their day today.
The idea that influencers become a benchmark just for posting content is wrong. If you stop to analyze the Instagram of the top influencers you will see that there is a constant and a strategy both of content and aesthetics.
It is precisely this previous work that leads a person to become a reference. Naturalness is a maxim to succeed and generate that influence, but we cannot fool ourselves, this spontaneity responds to a communication plan.
Learning when you have concerns is fortunate so take a look at our article: how to succeed on Instagram so that your efforts make sense.
Also read : What is A Social Media Manager, And Why Should You Specialize In This Profile?
YouTube has been the launchpad for this new business model based on reviews and constant influence. Has it become obsolete? Maybe yes or maybe this network needs more and more unique and original content .
You need creative professionals who listen to your audience and in addition to providing entertaining content do so with a purpose.
Don’t worry; there is still a lot of potential on YouTube; video is now the most successful strategy in any online business model.
The challenge is exciting, so if you want to be in front of a camera and generate a personal brand.
Before finding and contacting an influencer, you should bear in mind that not everyone will fit with your brand or the marketing strategy you want to execute. Therefore, you must identify those who, by the sector to which they belong, by their opinions or by their tastes, fit your objectives.
The research task is very important since the success of your campaigns will depend, above all, on the promotion that the Influencer of your brand makes and on the relationship that you establish with it.
As we have mentioned, influencers have a relevant presence on social networks and blogs, but it is not always easy to find them, especially if our sector is very specific. To facilitate your work, we propose
It is a Social Media tool that scores the social profile according to its influence with a number from 1 to 100. In addition, Klout provides you with a list of influencers according to the theme; so that you can know who are the ones who can help your content to have a greater reach.
It is similar to Klout, although it offers more analytical data. The application shows who the influencers are in a certain area on Twitter, Linkedin, Facebook, and Quora, based on a rating from 1 to 100.
Peer index helps you to know which content is the most important to your followers, keep track of your audience, and identify the influencers that follow your profile. Although the tool has an important part to pay, the search for influencers is free.
It is a tool to discover influencers on the Google+ profile and optimize the account. You can install the application in your browser, and all you need to do is enter your Google+ account details.
It is a tool to find influencers on Twitter that allows you to divide profiles into more than 40,000 categories to filter your searches properly. There is an “influencers” tab where you can perform an advanced search depending on your sector and location.
If you find an influencer on Twitter, but you are not sure that it is reliable, you can use Trolldor, a free online tool that will help you check if that account you suspect is a troll.
Once you have located the influencers that interest you, what you must do for your marketing strategy to be successful is to be clear about the objectives you want to achieve.
From there, we advise you to carry out good research to identify if they may be interested in your brand and inform you about what they publish and what they like. So you can design a strategy so that they can get to know your brand in depth.
Now comes one of the most delicate tasks, contacting them. Most brands contact an influencer via email, but it is also common to contact via Twitter, their own blog, or even Facebook.
At the time of contact, good advice is to provide a brief explanation of your interest in him or her and relevant information about your brand. The most important thing is to know in advance if the proposal you want to make fits well with your personal brand.
Obviously, you must do it with a personalized treatment and listening to their opinions so that communication is fluid.
As for the deals you can make with the Influencer, you have several options. To guide you, you can think of the example of the fashion industry, where brands often invite certain influencers to a catwalk or presentation of a new collection so that they can then write a chronicle on their blog.
It is also common to offer them products for free so that they become familiar with the brand and can better serve as ambassadors. In general, influencers are also receptive to obtaining benefits that will allow them to improve the quality of their content, such as collaboration and information.
Once the collaboration is closed, you must measure the result of the actions to know if the strategy works: a number of mentions to the brand in social media, analysis of the content of these mentions, user reactions (comments, “likes” and retweets), brand web positioning or traffic on the corporate website.
Also Read : The Best Internet Search Engines or Search Engines
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