Tools To Enhance The User Experience

1. Improve The Mobile Experience

More and more customers are using their mobile phones to connect to the internet, whether it is to search, buy online, or share documents in the cloud. Until the advent of smartphones, websites were designed to be navigated through a larger computer screen, rather than on small screens. This has meant a rethinking of website developers since they now have to take into account a new factor when creating sites, the Responsive Web.

That a page has a Responsive Web means that it can be adapted to any screen, be it a computer, tablets, or mobile, in this way the content will always be seen correctly and without being deformed, on any of these devices. However, sometimes the Responsive system doesn’t quite work well depending on the site, and many companies opt for customer service platforms that have very specific mobile support capabilities. 

2. Have Online Chats

Many websites have an online chat as a customer service assistant, in this way, they provide security to the user since they have someone to contact in case they have doubts or problems while browsing the web.

The evolution of these chats will undoubtedly be chatbots, a trend for 2018 that will undoubtedly give much to talk about. These chatbots are a computer program with which it is possible to have a conversation, whether we want to ask you for some information or to carry out an action. Their main objective is that they function as an assistant to the client in an automated way and that they can answer any question that may arise to the user.

3. Provide Self-Service Resources

When we talk about self-service resources, we refer to any support information so that customers can find answers to all the questions that may arise. The most used format is the FAQ section that we usually see in the footer of websites, known as Frequently Asked Questions.

However, caution should be exercised when using these resources, since if the information is incomplete, confusing, or does not answer the questions adequately, instead of generating a good experience, it will generate a bad experience for customers and, as a result, a bad image towards the company.

One key to producing self-service resources that enhance the customer experience is effective knowledge management. Many customer service platforms offer this functionality and enable companies to turn these resources into effective tools to improve the experience.

4. Have Customer Service On Social Media

Social networks have become a medium where we share experiences with friends, family, and acquaintances, but where companies also publish content and information about their products and services and interact directly with customers.

The problem is that sometimes companies don’t have enough resources and tools to monitor the conversations that take place on social media. For this reason, a company’s services department needs to oversee such conversations to find customers who need help.

The best solution to improve the monitoring of conversations is with customer service platforms that have a support application for social networks, thus avoiding manual labor.

Some social media support applications can monitor channels for complaints and automatically convert the text into a ticket. This ticket is then sent to an agent’s customer queue, and once resolved, it is closed.

5. Offer Omnichannel Customer Support

Offering different routes or channels to clients so that they can present their doubts or opinions is one way of assuring them that the agents will receive them and that they will get a response.

To improve the customer experience using this type of care, we must be clear that customers should be allowed to contact the same company several times and through different channels. In addition to allowing the conversation to continue where it was left.

But to be able to offer this type of help, you must have a centralized client management platform. In addition, it offers benefits beyond the customer experience, as it also makes the workflow of the agents in service more efficient.

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Opportunities For Artificial Intelligence In Social Media Marketing

Artificial Intelligence is an indispensable tool that can help in many sectors: medicine, education, public sector, tourism, financial, etc. In the last decades, we have witnessed the birth of other tools that have modified our capacities and, in many ways, the way we relate.

Beyond the Internet and the result of this advance, social networks are born, which, like the Network of Networks, is also used in different sectors, connecting businesses, people, and redesigning forms of communication.

The most exciting thing in our century is that Artificial Intelligence (AI) is poised to become the next technology of recent times. Like Facebook, in a few years, Artificial Intelligence in digital marketing and social networks will become such an essential pillar of our daily interactions that future generations will not be able to contemplate what life was like without it.

Advantages Of Artificial Intelligence In Social Media Marketing

It has already been made clear: the future of social networks depends, to a large extent, on a.i Artificial Intelligence. Here all the advantages that artificial intelligence will offer in Social Media Marketing strategies.

Artificial Intelligence In Social Networks To Improve The User Experience

Just like in the corporate world, different social media giants are in constant competition with each other. The number of social network users is close to 2,800 million, a figure large enough to immerse yourself in the world of Social Media. As more users join the platforms, the more work is needed, and the more elaborate the strategies will have to be. So how can Facebook, Twitter, or Instagram accommodate more users without being overtaken by Big Data? This is done thanks to a.i Artificial Intelligence.

Facebook has been using a.i Artificial Intelligence to analyze the activity and demographics of its users and improve the user experience. In other words, Facebook’s algorithms, among other things, track user comments on different topics and use them to find out what content is at the top of a particular user’s news. This new technology has also helped social network users tag each other more effectively through facial recognition and easily find friends through the user’s location and other data provided. Twitter, on the other hand, uses a.i Artificial Intelligence to monitor trending topics and determine which tag to rank.

Artificial Intelligence To Meet Customers

Marketing professionals must be up to date with news on social networks and how a.i Artificial Intelligence changes their ways of working. For example, something that cannot be missing in the marketing and sales departments: study the search habits of users and discover demographic data to develop strategies with your ads.

In this way, the team can understand the products that a user might be interested in through their likes and comments and then offer them with their ads.

Technology also goes beyond studying a user’s specific preferences. If a fashion specialist searches for a particular type of clothing (for example, skirts) and then changes his mind and is only interested in shoes, for example, the AI ​​deciphers it and consequently will only show the shoes that interest him.

This increases traffic to relevant product and brand pages, making social media marketing even more useful.

In the future, the use of a.i Artificial Intelligence in marketing will help business managers to track the performance of their social influencer and their conversion rates and to establish strategies and ensure that marketing budgets are worthwhile.

AI As A Competitive Tool

In business, knowing what a competitor does is as important as making your own business plans. AI has helped online marketers track their competitors’ businesses, learn what they have done on their social media profiles to use that information, and reevaluate their business plan. For example, review the visual content, what is consumed most, what types of interactions users have with it, and see what kind of platform (s) work best.

Chatbots To Contact Clients

Chatbots offer excellent opportunities to interact with users on social networks. In fact, it is one of the trends that is making the most of it.

If your audience is broad, you will have to keep in touch with everyone and, with a.i Artificial Intelligence, you can save hours. The need for a new type of communication has increased, and with chatbots, this will be much easier. It has already become a potent tool to improve communication with customers and their potentials in an improved way.

Voice Assistants For SEO

Google Assistant, Siri, and Alexa are just three of the voice assistants that gained a lot of popularity over the past year. This technology is capable of helping with Internet browsing, without having to hit the keyboard and only by voice.

However, with artificial intelligence, the search for information will be much more comfortable and will be excellent to sell through social networks. That is, it will change how Google and its counterparts operate and how we search for information, and consequently, it will affect SEO. Find out more in the post about SEO positioning in voice searches.

In other words, instead of just focusing on typing words, companies will have the option of implementing voice assistants, improving the customer experience as a result.

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