Are you thinking of create a blog, but do not know where to start? You know that in Google, you have many tutorials to carry it out, but it becomes arduous and loading because they offer you many options and doubts on which to choose.
If I tell you that it is quite simple and that in one day you can have it jammed, will you believe me? I will tell you how I did it with this post, and all your doubts will disappear.
But also, you will learn something much more important than following the necessary steps of creating a blog; you will discover what to do so that your blog is successful and is not one more among a million.
The first and basic thing is that you find out your reasons.
Table of Contents
You are undertaking, you have a profile on social networks, and you want to promote it, your business needs dissemination or you just like to communicate, no matter the origin, you know that having a personal brand is essential in culture 2.0, and a blog is a nucleus for forge your “brand,” to stand out, differentiate yourself and leave your mark. The blog can be your seal that is related to certain values and attributes that make you visible.
But let’s be sensible, there are currently thousands of blogs. Why are they going to follow you? The secret is to identify yourself, look for your “differential trait,” and give it value.
Detect your strengths and abilities, what you are an expert in, what makes you stand out, how you want to project your image in short, define the personality of the create a blog and community of followers.
If you succeed, it is that you achieve an emotional response in your audience, and therefore you are interested. And this is going to bring you many professional and, of course, personal benefits: recognition, continuous learning, the feeling of contributing and, of course, also income, you can offer premium content, collaborations, training, and a long et cetera.
Do not start “crazy”, without rushing, because there is a previous job before downloading programs. First, focus on what the blog will develop and what strategy you will use to make it successful. This involves defining:
In this way, you will have defined the character and objective of the blog. This will direct you on which content manager (CMS) is the most suitable to carry it out. The CMS is a system that allows you to create and publish content on the blog in an organized and simple way. And it turns out that not all CMS allow advertising, or refine SEO positioning, and some are free, others have limited extensions. So, depending on your objective, you will choose the most suitable CMS.
WordPress.com is one of the most popular and used platforms. And in my case, it was a clear choice, and it is not complex and very intuitive.
You should know that WordPress has a free option (WordPress.com) and a paid option (WordPress.org), and below I show you its advantages and disadvantages:
At this point, you will have to decide which one you choose, and the objective of the blog will determine the choice if you want to monetize it if you’re going to control its edition if you are going to do something straightforward.
With these decisions, you can now install WordPress, starting first with the choice of domain and its extension.
The domain is “the name” through which visitors can access the blog, for example, “tuminiodejemplo.com.” This type of name is registered or “rented” for a minimum period of 1 year.
Choosing the right domain is very important; it is how you will be known. It is good to choose a name that is easy to remember, and it is not too long. Besides, you have to take into account SEO (positioning in google search engines), I mean that the best option is to include the “keyword” of the subject you are going to target.
Regarding the extension, you must also take into account which you are going to address (international, own territory, area as this determines whether it will be .com, .es, .org, .edu …).
And second, choose a hosting, the provider that will allow you to host your blog and will facilitate the installation of the CMS. To do this, you must buy the domain and pay an annual fee to the provider, which normally does not exceed € 100.
In most cases, hosting providers already offer the possibility to install WordPress with one click, it is very simple, and you just have to follow the steps intuitively until the installation is finished.
Once this process has been executed, the WordPress Panel access screen will appear, and you must fill in the information requested, it is simple, you only have to take one aspect into account:
In the section “Visibility for search engines: Check this box while you are working with the content, so that Google or other search engines do not index your test content until you authorize it. Remember to deactivate this box at the moment you have the blog ready!”
Now you can click on Install WordPress and click on the Access button, which will take you to the screen for accessing the administration of your blog with WordPress.
And I present the back office in one of my blogs, so you can see what the initial screen is like, the desktop from which to carry out all the operations to shape your blog. In this example, you will see many functionalities that I have been installing, when you have just created it, only the basics will appear, and little by little, you will build it.
You can now work on its appearance and functionalities. For this, you will have to choose a TEMPLATE, which you can buy and upload to the blog or choose from the basic ones. You can search the official WordPress template repository.
Choosing a template well is essential since it will give you the possibility of having an original design and advanced tools that can save you a lot of time and plugins if you had to design it from scratch.
Next, you will have to investigate which PLUGINS interest you. They are files with functionalities that will improve your blog in many aspects: security, improve SEO…
You can start by searching for the official WordPress plugin repository. In addition to checking the plugin description, to make sure they have up-to-date compatibility and updates.
Thinking about what functionalities you want to add to the blog, certain plugins are essential, those that affect security, generate traffic and SEO positioning, the optimization of page load, interaction with the community, and attractive design.
Then you would take into account the objective of the blog and what you need to allow it to carry it out: advertising, social networks
Also Read : The Formats That Will Make A Difference On Social Networks
The most complex and substantial part arrives at the CONTENT. Above all, do not forget that your objective is “to have a personal brand”, to get followers, that is to say, to have many visits, and that they stay as long as possible, and of course retain them, that they come back to visit you.
Beyond the interest they may have for the content (message) of your blog and your communication style ( storytelling ), you should think and spend time on their aspect. What your visitors will see and everything that surrounds your publications must be attractive, agile to load, adapt to any device, and use codes that contribute to a good SEO positioning. The content will always take into account the KEYWORDS or “keywords”.
Once everything is in order, go for the design! Backgrounds, colors, fonts, borders, sidebar, header, footer, forms, advertising, labels, top menu, social networks.
You have PAGES. They are usually the ones used to define yourself as an author or company, and they define the blog, they can also be categories they are static URLs in which you will have to be careful with the keywords that and with a text never less than 300 words.
And the TICKETS, which are the post periodicals that you are publishing, are also pages, but they are dynamic and are located chronologically. Keywords must be very well defined to enhance SEO. They must be linked to CATEGORIES and to tags or LABELS.
In the pages and entries, you will find: the title and the H2, which must also contain keywords, and the content is essential that it is original, its own, that it has your personality.
I show you how a new entry is:
All these elements can be personalized in the following section: Desktop> Appearance> Personalize:
The blog can increase its functionalities through PLUGINS, for example, putting a pop-up to register or offer a product/service, insert some elegant buttons for the RRSS, etc.
It is not just about writing well, you can be a fantastic editor, that tells stories that dazzle, and that is part of success! I will elaborate further on this.
But for your content to reach the broadest possible audience, you have to write with SEO positioning in mind. The words that are part of your story, the size of the sentences, the links you link, the size of the Keywords and their quantity, the attributes of the images all will determine that your blog appears better positioned in the search engines to google search and consequently reach more public.
With Keywords, you will have to be precise in using long tail, middle tail, and head, that is, not always stay in general (head) since then it will be very difficult to appear in a good position. If your keyword is “diet,” it is a very general word, and it will be more difficult to be well-positioned, but if it is “paleo diet,” its specificity will lead you to better positions.
In all the Entries, at the bottom of the screen, the section that Yoast SEO provides you will serve as a guide, so you will take all these points into account when writing. I show you an example:
Now, yes, you can start writing the content. A thousand and one times, you will have heard that content is king. Right, it is the key. Apart from everything related to SEO, your content must be truthful and authentic, and at the same time, original and attractive. The best thing is to be yourself, tell your story with your words, keep the tension and, at the same time, be clear.
You may be thinking, And this is called simply creating a blog? As I mentioned at the beginning, there are infinite tutorials to install WordPress and start a blog, but your real job is to make your blog visitors like what you offer, stay browsing it, and want to visit you again.
If you want your readers not to divert their attention, here is a summary with the main points:
Also Read : What Is An Influencer, Why You Need It, And How To Find It?
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